SBWPC Candidate Workshop
Run Like a Woman.
Money. Media. Message.
A focused half-day workshop for women preparing to run, already filed for office, or considering public leadership. Build a clearer campaign message, approach media with confidence, and understand the financial strategy required to compete.
The strategy. The skills. The edge to lead.Leave with more than inspiration.
Each part of the workshop is designed to produce something you can use immediately.
Say why you are running.
Clarify your values, connect them to voters’ lives, and turn a long biography into a persuasive public message.
Leave with a sharper candidate statement.Communicate with confidence.
Understand interviews, earned media, digital visibility, preparation, and how to stay on message under pressure.
Leave with a practical media approach.Build the campaign you can fund.
Learn how fundraising connects to campaign goals, relationships, credibility, and the discipline of making the ask.
Leave with clear fundraising next steps.Where are you in the process?
Select the path that sounds most like you. The workshop is designed to meet women at different stages of public leadership.
Test the idea before you dismiss it.
Learn what a campaign actually requires, identify the strengths you already bring, and leave with a clearer picture of your next decision.
The workshop experience.
A concise program organized around the decisions candidates must make and the skills they must practice.
The morning opens with the electoral landscape and moves directly into message development. Participants examine how a candidate’s experience, values, constituency, and central public purpose become a disciplined campaign narrative.
Participants explore how campaigns earn attention, prepare for media opportunities, respond under pressure, and create consistent public communication across interviews, community events, and digital channels.
The money session treats fundraising as relationship-building and campaign strategy. Participants consider goals, donor outreach, preparation, follow-up, and the habits that make a finance plan credible.
The workshop closes with practice and reflection: participants develop or refine a concise candidate statement, hear candid lessons from women with campaign experience, and leave with a practical next action.
Plan your morning.
Everything essential is here. Registration provides the final location and attendance details.
DateSaturday, August 22, 2026
Time9:00 AM-1:00 PM
LocationSanta Barbara; exact address provided after registration
AdmissionFree for members; $20 for non-members
IncludedWorkshop materials and light lunch
Questions[email protected]
Bring another woman into the room.
Share the workshop with someone who is running, considering public office, supporting candidates, or ready to strengthen her public voice.
Questions before registering.
Open only the information you need.
You may attend if you are actively running, preparing for a future race, exploring whether public office is right for you, or strengthening skills that support political leadership.
The workshop takes place in Santa Barbara. The exact address and arrival instructions are sent to registered participants.
Workshop materials are provided. A notebook or laptop is optional. Participants who already have a biography, candidate statement, issue list, or fundraising outline may bring it for their own reference.
Run Like a Woman | August 22Money, Media and Message | 9:00 AM-1:00 PM
Register