Building the skills behind a credible campaign

The strategy · The skills · The edge to win

Run Like a Woman brought together women preparing to run for office, considering public leadership or strengthening the skills needed to compete with confidence

Workshop CompletedMessageMediaMoney

August 22, 2026

Date

9:00 AM–1:00 PM

Time

Santa Barbara

Location

Run Like a Woman. Message. Media. Money. The strategy. The skills. The edge to win.
Date
Saturday, August 22, 2026
Time
9:00 AM to 1:00 PM
Location
Santa Barbara College of Law
Santa Barbara

Three essentials for stronger campaigns

The workshop focused on practical skills candidates can use immediately and continue strengthening throughout a campaign

Fundraise with purpose

Connect fundraising goals to campaign strategy, relationships and the discipline of making the ask Build a clearer finance plan and define concrete next steps

Communicate with confidence

Prepare for interviews, public visibility, digital communication and the pressure of staying on message Strengthen preparation and create a more consistent public presence

Say why you are running

Turn experience, values and public purpose into language voters can understand, remember and repeat Leave with a sharper candidate statement and clearer reason for running

What participants explored

A focused progression from campaign fundamentals to public communication, fundraising and candidate practice

  1. Campaign landscape

    Understand the field, identify the constituency and clarify the purpose behind a run

  2. Message and media

    Shape a message voters can repeat and prepare to communicate it in public

  3. Fundraising strategy

    Connect financial goals, donor outreach and follow-through to the campaign plan

  4. Candidate practice

    Put the lessons together, refine a candidate statement and identify the next action

Bring Run Like a Woman back

Interested in a future candidate workshop or in staying connected to SBWPC year-round opportunities for feminist political participation